Fresh cut trees important South Carolina business

 

 

Despite being too dry, too wet or damaged by winds, South Carolina’s Christmas tree farms have weathered the storm this year and expect another strong showing.  Though some trees have been stressed by severe drought in most areas of the state — or by standing water and wind damage along the coast — there are, according to Clemson University,  still more than enough healthy trees to go around for anyone looking to jump-start their Christmas spirit. “In the Upstate and other dry areas of the state, we’ve seen some damage due to drought stress,” said Clemson University senior Extension agent Mark Arena. “But a lot of this affects just single branches on mature trees that are easy to prune. So, overall, this year’s crop has given South Carolina’s Christmas tree industry plenty of positive momentum on the eve of the holiday season.” The national Christmas Tree Promotion Board, in collaboration with the South Carolina Christmas Tree Association (SCCTA), has ramped up its advertising and social media. This year’s new slogan is “It’s Christmas. Keep it real.” The Christmas Tree Association helps buyers find farms nearest to where they live, while also providing details on varieties and care. In 2015, fresh-cut tree sales totaled approximately 8,500 in South Carolina — an increase of 7 percent from 2014 — with an estimated value of about $500,000. South Carolina tree farmers also supplement their income by selling imported Fraser firs, the most popular Christmas tree nationwide. Fraser firs are not grown in South Carolina because they thrive only at higher altitudes with cool summer weather. But a half dozen or more enchanting Christmas tree varieties grow well in South Carolina, each of which offers its own appeal.